Dave Garlock's Résumé
(651) - 983-4859
Enthusiastic, motivated and results-driven professional with a passion for evolving Internet marketing technologies, methods and opportunities to improve business results exponentially. Fifteen years experience leveraging Internet protocols and initiatives in support of marketing communications, lead generation, relationship marketing, customer and competitive intelligence gathering. Exceptional written and verbal communication skills coupled with attention to detail, creative thinking, listening and negotiating skills contribute to natural sales abilities. Collaborative team player sensitive to the needs and priorities of others.
Sales & Business
Practiced mastery of sales fundamentals, including market segmentation, prospecting, lead generation and qualification, pipeline management, sales presentations, up-selling and account management. Disciplined time and project management skills utilizing CRM applications and standard business tools to maximize efficiency and leverage available resources. Creative, open-minded approach to co-branding, strategic alliances and affiliate marketing opportunities.
Fifteen years of direct, employment-based Internet experience encompassing most common protocols. Complete familiarity with the Internet Service Provider model including DNS, IP address allocation, server hosting and network connectivity. Appreciation for best practices, security issues and risk mitigation. Fully embracing Software-as-a-Service, preferring hosted applications to legacy desktop programs.
Comprehensive knowledge and practice of established, new and emerging online technologies relating to sales, marketing and business development. Disciplines include strategic planning, project management, e-mail marketing, e-commerce, contextual and search CPC advertising, article marketing, affiliate marketing, social networking, Search Engine Optimization, keyword analysis, backlink building, page rank elevation, metadata and web analytics.
- Microsoft Office Suite
- Microsoft Dynamics CRM
- Windows, OS x, Linux
- Apache, MySql, PHP
- Drupal, Wordpress
- Adobe Creative Suite
- Google Webmaster Tools
- Google Analytics
- Google AdWords
January, 2011 to December, 2014
Arden Hills, Minnesota
MECLABS uses real-world research to help business leaders optimize sales and marketing technology and resources, including Internet marketing, website optimization, lead generation and nurturing. MECLABS has been involved in direct research partnerships with companies throughout Europe and North America since 2001.
Core responsibilities include administration of web properties for Corporate, Primary Research and Applied Research divisions, web content production, updating and store administration. Web properties include MECLABS.com, MarketingExperiments.com, MarketingSherpa.com and B2BleadBlog.com
Lead Generation Specialist:
September, 2002 to December, 2007
Upon learning of the sale and dissolution of my previous employer, a position as marketing coordinator was created for me at AllRegs, another former employer. Tasked with implementing as well as contributing to all aspects of the marketing plan, duties included:
During this time I also worked closely with sales and customer service teams, mentoring new hires and attending both sales and support phone queues during heavy call loads and staff absences.
In November of 2007 following the collapse of the mortgage industry, I was among 25 percent of the staff of 60 laid off to reduce payroll.
I attended a very good high school and have completed some college coursework over the years but have not yet achieved a degree from an accredited institution. The knowledge I have acquired from experience is significant and for the most part not available in the classroom.